Building an Internet Sales Process Around Facebook Marketplace
Posting inventory is the easy half. This guide lays out an internet sales process around Facebook Marketplace: roles, response standards, handoffs, and the reports that keep it honest.
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Practical guidance for dealerships posting at volume, plus notes on what we ship.
Posting inventory is the easy half. This guide lays out an internet sales process around Facebook Marketplace: roles, response standards, handoffs, and the reports that keep it honest.
Saturday traffic is already bilingual. A process for listings and replies in two languages: who writes, who answers, and how facts stay identical when the inbox switches.
Firm, OBO, or no signal at all: the words around your price shape the messages you receive. Here is how dealers should choose, and how to hold the line with a consistent store policy.
Online shoppers plan the visit from the listing. How to tell buyers about lot accessibility — ramps, parking, and seating — so the first appointment is usable, not a surprise.
There is no magic character count, but there is a structure that buyers can scan on a phone. Here is a practical template for description length and formatting on vehicle listings.
A listing that only says wheelchair van wastes the buyer's time. How to describe adaptive equipment with measurements, controls, and honest fit notes so the right shopper messages you.
Hiding the dent does not save the deal; it moves the argument to your lot. Here is how to photograph wear and damage so buyers arrive informed, willing, and ready to negotiate fairly.
Most buyers watch with the sound off. A dealer workflow for captions and transcripts on vehicle walkarounds, cold starts, and lot videos so the clip still sells the car.
Marketplace listings, profile posts and group posts are three different surfaces with different audiences and rules. Here is what each does for a used-car lot and how to split the work.