Dealership Growth
Preparing Your Lot for a Weekly Photo Day
A weekly photo day turns vehicle photography from a daily interruption into a repeatable process. Set up the lot, the crew and the file flow so every unit is photo-ready.
PostToMarket Team
Blog
Dealership Growth
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Dealership Growth
Scaling From 20 to 200 Units Online Without Adding Headcount
Going from 20 to 200 units online breaks manual workflows long before it breaks your budget. Here is what changes at each stage and how to scale without another hire.
PostToMarket Team
Dealership Growth
Setting Policy for Reps Who Post Inventory From Personal Profiles
Reps posting inventory from personal Facebook profiles raises ownership, privacy and platform questions. Write a clear policy before a departing rep takes the leads with him.
PostToMarket Team
Dealership Growth
Handling After-Hours Marketplace Inquiries Without Losing the Deal
Buyers shop Marketplace at 10 p.m., not 10 a.m. Build an after-hours inquiry process that protects response time without burning out your reps.
PostToMarket Team
Dealership Growth
Tracking Marketplace Lead Source ROI in Your CRM
If Marketplace leads land in your CRM as 'Other' or 'Internet', you cannot calculate ROI. Set up source fields, rules and a monthly review that produce a number you trust.
PostToMarket Team
Dealership Growth
Small Dealer Marketing Budget: Where Facebook Marketplace Fits
A small dealer marketing budget has to earn every dollar. See where Facebook Marketplace fits next to listing sites, your website and referrals, and how to judge it fairly.
PostToMarket Team
Dealership Growth
Buy Here Pay Here Lots: A Marketplace Strategy That Fits Your Buyers
A buy here pay here marketplace strategy starts with who your buyers are, not with a template. Build listings, messaging and follow-up around approval-driven customers.
PostToMarket Team
Dealership Growth
Reducing Aged Inventory With Targeted Relisting and Price Moves
Aged units do not need more posts; they need a diagnosis. Learn how to triage aged inventory, make deliberate price moves and relist without creating duplicates.
PostToMarket Team
Dealership Growth
Spiffs and Pay Plans That Reward Online Lead Handling
Most pay plans pay for the deal and ignore the work that creates it. Build spiffs and pay plan components that reward online lead handling without inviting gaming.
PostToMarket Team