Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Online leads who arrive at the store are not walk-ups. Here is how to close them: greet against the packet, honor what was promised online, and run a process that does not restart the interrogation.
Lead handoff rules between the BDC and the sales floor: required fields, named greeter, no dual-texting, and a rescue path when the appointment is set but nobody owns the door.
Lead source naming conventions that keep attribution clean: a locked taxonomy, Marketplace vs website vs phone-in rules, and the manager audit that stops 'Internet' from eating the report.
A CRM hygiene checklist for used car dealerships: duplicates, dead vehicles, unlabeled sources, unowned next steps and the weekly audit that keeps internet leads usable.
BDC vs floor handling is not a culture war. It is an ownership design: who answers, who sets the appointment, who greets, and what happens when the lead goes silent.
A strong first response to an online lead confirms the unit, answers the actual question, and books a next step. Here is the anatomy, channel by channel, with examples labelled as illustrations.
One speed-to-lead number for every channel is how stores miss Marketplace chats and over-staff website forms. Set different standards by lead type, then staff and measure them separately.
A field-by-field lead intake checklist for every internet lead: identity, vehicle, intent, source and next step, so BDC and floor reps stop losing buyers in incomplete CRM records.
Marketplace reaches local buyers already shopping for vehicles, at a fraction of the cost per lead of the major listing portals. Here is how to fit it into your existing process.