Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
One-word Marketplace messages are not junk leads. Here is how dealership reps reply to Available, Price, and Pics without sounding like a bot or an interrogation.
Lots of messages and few appointments usually means a leak between reply and booking. Here is how to find it and raise your appointment set rate from social Marketplace leads.
A first-reply checklist for Marketplace vehicle inquiries: confirm the unit is still on the lot, add one specific fact, ask one easy question, and offer a real next step before the buyer shops elsewhere.
Silence is not a no. This guide gives dealerships a respectful follow-up cadence for Marketplace leads who stop replying, with message examples, timing logic and stop rules.
Not every serious buyer can walk the lot at 11 on Saturday. How to offer phone, text, and video appointment options so online shoppers can still inspect the unit and book a next step.
A test drive is expensive floor time. Here is a training plan to qualify Marketplace leads in a few friendly messages so your reps spend time on buyers who can actually buy.
All-caps option codes, emoji bullets, and walls of symbols make listings painful to hear. How to format vehicle descriptions so screen readers — and every other buyer — can follow them.
One number for the whole floor is a mistake. Here is how to set daily posting targets for each sales rep based on role, inventory, and capacity, without pushing anyone into risky bursts.
You wrote the listing on a desktop. Buyers will see it on a phone. A two-minute small-screen check for titles, photos, and descriptions before anything goes live.