Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Yellow price stamps on white paint, thin watermarks, busy banners: listing photo text often fails low vision buyers. A dealer rule set for contrast, overlays, and when to skip stamps.
The first photo decides whether a buyer taps your listing at all. Use this photo order and cover image strategy to sequence used-vehicle photos so buyers keep swiping.
DMS codes and dealer slang make listings hard to read. A plain-language edit pass for vehicle listings so every buyer, including first-time shoppers, can follow the ad.
Hiding a history report does not hide the history. Here is an operational approach to disclosing vehicle history and accident records in Marketplace listings without losing the buyer.
A dealer formula for writing alt text for vehicle photos fast: shot-type templates, a two-minute photo-set pass, and the details that help buyers who cannot see the image.
Powersports, RV and marine units sell on different details than cars. Here is how dealers should prepare data, photos and descriptions for motorcycles, RVs and boats on Marketplace.
Delivery and prep fees that appear at the end of the deal feel like a second price. Disclose them in the listing, separate them from tax and doc, and keep distant-buyer quotes from mixing freight with the vehicle.
Not every message is a buyer. This guide helps dealership reps recognize fake buyers and scam messages on Marketplace, respond safely and keep real leads moving.
When a buyer messages that they saw a different price elsewhere, treat it as a data defect first and a negotiation second. A reply script, an audit path, and a rule for which number you honor.