Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Price cuts do not fix a listing aimed at the wrong shopper. Match the slow unit to one buyer segment, rewrite around that job, and assign the rep who already talks to those people.
Beige, two-tone, two-wheel-drive, and odd option packages stall when listings talk to the wrong buyer. Here is how to price, photograph, and write those units so they move.
Overpriced versus under-exposed: diagnosing slow units starts with whether buyers can find the listing at all. Cut price only after you prove the car was actually seen.
When to wholesale a slow unit instead of waiting is a tripwire decision: days in stock, remaining gross versus interest, and whether another listing rewrite will change the buyer set.
Rewriting a slow unit description around the buyer means naming who the car is for, leading with their use case, and cutting DMS leftover language that only a desk understands.
Refreshing photos on a stale vehicle listing is a controlled reshoot, not a shuffle of the same twelve files. Replace the lead image, prove current condition, and keep price still until the new set is live.
Diagnosing a vehicle listing that has had no messages means separating a market problem from a listing problem. Work price, photos, copy, and exposure in a fixed order.
Pricing mechanic specials and parts cars for a quick sale means using a different comp set, a hard exit clock, and a price that looks like a job, not a discounted driver.
Towing and pickup logistics for non-running vehicles belong in the listing, not in a scramble at 4:55 p.m. Cover access, rolling status, who hooks the winch, and who pays.