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Selling Vehicles Online

Practical guidance for dealerships posting at volume, plus notes on what we ship.

Selling Vehicles Online

Selling Project Cars Online With Honest Expectations

Selling project cars online with honest expectations means listing the job, not the dream. Use a buyer filter, a documented punch list, and as-is language that matches the lot.

PostToMarket Team
Selling Vehicles Online

Retail or Wholesale: Deciding What to Do With a Fresh Trade

The appraisal is done. The customer is gone. Now the store has to decide whether this VIN is a retail car or a wholesale car. Retail or wholesale: deciding what to do with a fresh trade is a clock, a recon math problem, and a listing problem.

PostToMarket Team
Selling Vehicles Online

Photo Strategy for Trade-Ins Before They Are Detailed

A trade still wearing last week's road film can be photographed honestly — or photographed like a retail car it is not. Photo strategy for trade-ins before they are detailed is a 10-minute intake set plus a rule for what may go public.

PostToMarket Team
Selling Vehicles Online

Listing a Fresh Trade-In Before Recon Is Done

Days-to-turn starts at the appraisal, not at the wash bay. Listing a fresh trade-in before recon is done can capture demand — if availability, photos, and price tell the truth about the work still open.

PostToMarket Team
Selling Vehicles Online

Listing Modified Vehicles When the Stock Parts Come With Them

OEM wheels in the bed can close a modified truck — or start a fight if they were never in the listing. Listing modified vehicles when the stock parts come with them means inventorying those parts like they have a stock number.

PostToMarket Team
Selling Vehicles Online

Pricing Modified Vehicles When Mods Do Not Add Dollar for Dollar

The last owner spent real money. The next buyer will not reimburse the receipts. Pricing modified vehicles when mods do not add dollar for dollar is how you stop aged lifted inventory from sitting at a fantasy number.

PostToMarket Team
Selling Vehicles Online

Aftermarket Parts and Warranty Wording in Vehicle Listings

Aftermarket parts and warranty wording in vehicle listings is where stores accidentally promise coverage they do not have. Use this operational wording guide so lift, tuners, and as-is language match the contract.

PostToMarket Team