Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Most trade-in blowups start in chat, when nobody said the number on the lot will be an inspected appraisal. Here is how to set trade-in expectations before the buyer arrives.
Some Marketplace threads will never close. Ending a stalled negotiation cleanly, and leaving the door open, protects your time without creating an enemy.
Two serious buyers on one VIN is a good problem that becomes a reputation problem if the floor improvises. Here is a fair process when two buyers want the same car.
A price cut is wasted if the people who already messaged never hear about it. Here is a disciplined way to re-engage buyers after a price drop without looking desperate or spamming the thread.
Cash is not automatically a reason to cut the price. Here is how reps handle cash buyers who expect a big discount, protect the floor, and still book the visit.
Buyers will ask for an out-the-door number before they ever set foot on the lot. Here is how floor reps answer that request in chat without guessing, overpromising, or stalling the appointment.
Not every stall needs a cut. Build a list of non-price concessions reps can offer instead of discounts, and keep money moves on the manager's desk.
Most chat counters ramble. Use a three-step reply structure: acknowledge, anchor, ask for the visit so every offer gets the same disciplined response.
Messenger is a screening tool, not a desk. Decide what to negotiate by message and what to hold for the visit so reps stop selling the whole deal in a thread.