Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Online negotiation without a ceiling becomes a slow auction against yourself. Set rep discretion limits, publish them internally, and audit the threads.
Templates save time, but cloned copy hurts performance. Here is how to build a listing template with fixed and variable blocks so every unit reads as its own vehicle.
If anyone in the inbox can cut price, you do not have a pricing strategy. Define who can say yes to a price change in chat, and put it in writing for every role.
How to structure deposits and holds for buyers who found the car online: written terms, one owner, clear status, and no ambiguity when the buyer goes quiet.
A door ding is not a new deal. Here is how reps should handle price requests based on minor flaws without giving away gross or sounding dismissive.
A practical test drive protocol for dealerships: verify the lead, schedule the appointment so it actually shows, and run the drive safely from keys to return.
When a buyer says the photos do not match the car, treat it as a trust failure first. Here is how to respond in chat, fix the listing, and stop the same mismatch on the next unit.
A step-by-step process for qualifying out-of-state buyers, answering shipping questions without overpromising, and keeping distant deals from stalling in the inbox.
A below-market price without an explanation looks like a trap. Here is how to tell the truth about why a unit is priced where it is, in the listing and in chat.