Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
A Marketplace buyer with a credit union preapproval is not a threat to F&I. Here is how the floor and the desk work with that letter without ignoring it or treating it as a done deal.
Marketplace buyers ask for a monthly payment before you have a credit file. Here is how reps answer that question without guessing a number the desk cannot honor.
A Marketplace buyer who arrives without the right documents burns a test drive and a desk slot. Use this visit checklist, chat script, and store-side prep list so credit application appointments actually complete.
When a Marketplace buyer says their credit is rough, the next reply decides whether they visit or vanish. Here is how reps respond to credit worries early without judging or overpromising.
Most Marketplace buyers want to know if they can finance, but a credit-app dump in the first reply kills the chat. Here is how floor reps start the financing conversation without scaring buyers off.
Not every Marketplace message is a buyer. Some people want you to buy their car. Here is how to respond, qualify, and route those threads into a real acquisition process.
The hard moment is not the inspection. It is the number. Here is how to handle trade-in disappointment at the appraisal without inflating the allowance or creating a scene on the lot.
A trade with a loan is a payoff problem before it is a value problem. Here is what to gather when a trade-in still has a loan, in chat and before they arrive, so the desk is not guessing.
A screenshot of an online trade estimate is not an offer from your store. Here is how to handle buyers who quote a trade value from an online tool without insulting them or matching a number you have not inspected.