Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
The same shopper messages on Marketplace, submits a website form, and walks the lot. Here is how to identify one buyer across channels, assign one owner, and stop contradictory quotes.
Organic Marketplace listings and paid Facebook ads are different products. Compare cost, lead type, creative, and operations so you stop treating boosted posts as a substitute for inventory posting.
Budget units live where local cash and first-time buyers already shop. Compare Marketplace vs OfferUp and Craigslist for staffing, scams, photos, and which cheap cars deserve which surface.
Not every unit belongs on every channel. Match inventory to Marketplace versus paid listing sites by buyer type, price band, photo readiness, and how fast you can answer chats.
The cheapest discount of the week often happens in Messenger at 9 p.m. Draw a hard line between what reps may negotiate in chat and what belongs at the desk in person.
Marketplace buyers ask for oil changes, timing belts, tires, and Carfax as if you have a service file in chat. Here is how to answer maintenance questions honestly and keep every rep on the same facts.
PPI requests stall Marketplace deals when the store has no rule. Set a written pre-purchase inspection policy covering who pays, where it happens, holds, and how reps answer in chat.
When a parent messages on behalf of a young buyer, you are working a two-party deal. Here is how to qualify both people, set the visit, and keep financing and test-drive rules consistent.
Spanish-speaking buyers already shop your lot on Marketplace. This playbook covers bilingual listings, reply coverage, qualification, and a floor process that treats those chats as first-class leads.