Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
A sold unit with no link to the ad that ran is a dead end in the used-car meeting. Tracing sold units back to their Marketplace listings is a matching habit: VIN, status, thread, and jacket.
If every deal is 'the internet,' you cannot defend Marketplace, the website, or the lot. Asking buyers where they found you is a source capture habit, not a survey project.
When listings go quiet, guesswork is expensive. Run a controlled listing test with clean data so you can tell a posting problem from a market problem before you change the whole workflow.
Blended days-to-turn hides the trucks that move and the sedans that rot. Measure Marketplace days-to-turn by vehicle segment so stocking, pricing, and posting follow the mix you actually carry.
Before you scale Marketplace posting, baseline the message-to-sale funnel: define stages, count honestly, and find where conversations stall so you fix process instead of guessing.
Inquiries per unit is a simple listing health metric: count real conversations against live vehicles, then act on silence, spam, or a unit that is priced and photographed wrong.
A monthly Marketplace performance scorecard turns posting volume into a meeting you can run: coverage, listing health, response, sold-unit hygiene, and segment notes without fake benchmarks.
Before you buy a pack of compact crossovers or work vans, run a Marketplace demand test: a small sample, clean listings, and a buy-or-walk rule that protects floor-plan cash.
Not every VIN belongs on Marketplace. Learn which units should skip Marketplace entirely — wholesale, incomplete titles, bait-risk cars, and listings your floor cannot defend in chat.