Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Call banners, SOLD stamps, and diagonal watermarks hide the car and look like spam. What to avoid on watermarks, banners, and overlays before a listing goes live.
Website URLs, financing apps, and inventory search links in Marketplace copy pull buyers off-platform and look like spam. Risks, alternatives, and a dealer rule for links.
Pasting a cell number into a Marketplace description feels like hustle. It is one of the fastest ways to look like bait. A dealer rule for phone numbers and contact info in listings.
The listing that gets reported is often the one with three extra sentences. A pre-post screen for risky wording in vehicle listings that a rep can run in two minutes.
Stop running Marketplace off group chats and competitor screenshots. A dealer process for reading Facebook commerce policies, extracting store rules, and ignoring rumor.
A buyback is not a brand-new car and not last month's listing. Relisting buyback and trade-back vehicles cleanly: new stock, current miles, honest history, and one live Marketplace object.
A Friday fall-through should not mean a ghost listing on Monday. Relisting a vehicle after a deal falls through: pending vs sold, when to edit, when to start over, and the data you must refresh.
A boilerplate block on every vehicle is how 40 listings become one listing. How much shared description text is too much, what may repeat, and a VIN-true writing rule for the floor.
Once a month, reconcile live Marketplace ads to the lot. A monthly audit for stale and overlapping listings: sold-still-live, duplicate VINs, pending ghosts, and who owns the fix.