Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
A three-person independent lot and a franchise store with a 200-unit used department should not run Marketplace the same way. Here is how strategy, ownership and controls differ.
Posting volume is a vanity number. These are the Marketplace posting KPIs a general manager can actually run a store on, with definitions, review cadence and common traps.
Every unposted day is a day of holding cost with zero chance of an inquiry. A framework for connecting days-to-turn to online exposure, with illustrative math you can rerun on your own lot.
Your DMS export was built for accounting and compliance, not for buyers. A step-by-step cleanup routine for VINs, trims, prices, mileage and status before any unit reaches a public listing.
Most dealerships cannot say how long a Marketplace inquiry waits for a first reply. Here is how to define, measure and shorten Marketplace lead response time without a new CRM.
Junior associates should post, not decide what to post. Here is how to build a posting queue workflow that gives new hires clear daily work, keeps managers in control, and protects your Marketplace accounts.
A manager's guide to assigning inventory to floor reps for Marketplace posting: ownership rules, rep and associate roles, rebalancing, and the metrics that keep the system honest.
Build a sales pay plan that protects gross profit: pay on delivered front you can keep, stop mini-deal incentives that dump price, and reward the listing and lead work that creates the deal.
Fixed vs variable costs for a small dealership: what you must pay even on a quiet month, what moves with volume, and how stocking and posting decisions change the mix.