Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
A boilerplate block on every vehicle is how 40 listings become one listing. How much shared description text is too much, what may repeat, and a VIN-true writing rule for the floor.
Once a month, reconcile live Marketplace ads to the lot. A monthly audit for stale and overlapping listings: sold-still-live, duplicate VINs, pending ghosts, and who owns the fix.
Brochure shots sell a different car than the one on your pad. Original photos vs stock images on Marketplace vehicle listings: why dealers should shoot the unit, and what 'stock' actually means.
Duplicate VIN rows in a DMS export create double listings and sold-still-live ads. How to find duplicate VIN rows in your inventory file fast, before anyone posts.
Reused photos make two listings look like one car. Why reusing photos across vehicle listings backfires with buyers, with your own desk, and with Marketplace duplicate signals.
Two white Camrys from the same auction lane are not one listing. How to list identical twin vehicles without duplicate flags: unique photos, VIN-true copy, and a floor checklist.
Set a conservative posting ceiling per Facebook account before volume targets. A dealer method for account-level caps, exceptions, and the behaviors that make a ceiling fail.
A price change is not a new listing. Use different cadence rules for Marketplace price updates vs new posts so floor reps stop dumping units every time the desk cuts a dollar.
The best hour to post a vehicle is the hour someone can answer. Does time of day matter when posting vehicles on Marketplace? Yes — for staffing, account pattern, and buyer conversations, not for a magic click-time.