Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
A buyer pinging four units is usually shopping a category, not wasting time. Narrow the set, protect availability, and run one conversation instead of four overlapping threads.
Pre-qualification should feel like trip planning, not a credit interview. Ask in the right order, skip sensitive data in chat, and book a visit that is worth both sides' time.
Credit questions in chat are common and risky. Route the application, protect sensitive data, and keep the vehicle conversation moving without promising approval.
OTD requests are a trust test. Show advertised price, explain what still has to be calculated, and stop quoting mystery totals in chat.
"What's your best price?" is a process question, not a math question. Here is a message-by-message way to answer it without dumping gross or going silent.
Price-only shoppers are not all lowballers. Diagnose the question, protect advertised price, and move the conversation to a visit without racing to the floor over text.
Old internet leads are unfinished conversations, not junk. Use a reason-first reactivation sequence, stop rules, and CRM hygiene so you reach back without spamming.
An internet manager who cannot see which leads sat over the weekend is managing by inbox. Build a lead aging report by status, owner, and source, then run it the same way every Monday.
If most lost internet leads are coded Other, you cannot coach, forecast, or reactivate. Build a short disposition list, require a code to close, and review the mix every week.