Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
An internet director scorecard tied to real responsibilities: coverage, speed, appointments, source hygiene, and inventory exposure — not a vanity title with no owner.
When to hire your first internet sales specialist: the capacity tests that beat gut feel, what the role should own on day one, and the hires that fail because the process never existed.
Building a BDC on a small dealership budget starts with coverage hours and a written process, not a six-person call center. A phased plan independent lots can actually staff.
How to set daily activity targets for BDC reps that protect appointment quality: which counts matter, how to size them to coverage, and the games to kill on day one.
A practical system for call monitoring and coaching for BDC reps: a short rubric, a weekly listening cadence, and a debrief that changes the next appointment ask.
How used-car managers should mystery shop their own internet lead process: a fair scenario design, a scorecard that grades what buyers feel, and a debrief that changes behavior.
An auto-reply is a placeholder, not a salesperson. Write short, specific, human acknowledgements that name the car and hand the thread to a real person fast.
Answering services catch rings. They do not desk a car deal. Compare answering service vs in-house coverage by channel, authority, and handoff quality — then mix them on purpose.
Weekend and holiday shoppers do not wait for Monday. Build a coverage schedule with named owners, reply standards by window, and a Monday handoff that does not drop the ball.