Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Marketplace messages die when nobody owns them. Set clear ownership rules for who answers inbound vehicle messages, when a thread transfers, and how managers audit the queue.
Going from 20 to 200 units online breaks manual workflows long before it breaks your budget. Here is what changes at each stage and how to scale without another hire.
Marketplace chat dies when a rep dumps a cell number too early. Here is how to move a vehicle conversation to text or phone only after the thread has a purpose, a time, and consent.
Reps posting inventory from personal Facebook profiles raises ownership, privacy and platform questions. Write a clear policy before a departing rep takes the leads with him.
Three buyers on one truck is a good problem until two reps promise it to two people. Here is a store process for handling multiple Marketplace buyers on the same car without lying or double-selling.
Buyers shop Marketplace at 10 p.m., not 10 a.m. Build an after-hours inquiry process that protects response time without burning out your reps.
A 40-message thread is not progress if nobody has a time on the calendar. Here is how dealership reps move message-only Marketplace buyers toward a real visit without bullying.
If Marketplace leads land in your CRM as 'Other' or 'Internet', you cannot calculate ROI. Set up source fields, rules and a monthly review that produce a number you trust.
When a Marketplace buyer asks for more photos or a cold-start clip, speed and honesty beat a photoshoot. Build a spare-media kit per unit and send what you can the same day.