Selling Vehicles Online
A Three-Step Reply Structure for Countering an Offer
Most chat counters ramble. Use a three-step reply structure: acknowledge, anchor, ask for the visit so every offer gets the same disciplined response.
PostToMarket Team
Blog
Marketplace tips and product updates
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Product Updates
How PostToMarket AI Titles and Descriptions Work
What goes into PostToMarket's AI-generated Facebook titles and descriptions, what your reps should review, and how to make the output specific to each unit.
PostToMarket Team
Selling Vehicles Online
What to Negotiate by Message and What to Hold for the Visit
Messenger is a screening tool, not a desk. Decide what to negotiate by message and what to hold for the visit so reps stop selling the whole deal in a thread.
PostToMarket Team
Product Updates
PostToMarket vs Manual Posting: A Workflow Comparison
A side-by-side look at what it takes to post a vehicle to Marketplace by hand versus with PostToMarket, step by step, with the trade-offs stated honestly.
PostToMarket Team
Selling Vehicles Online
Setting Rep Discretion Limits for Online Price Negotiation
Online negotiation without a ceiling becomes a slow auction against yourself. Set rep discretion limits, publish them internally, and audit the threads.
PostToMarket Team
Selling Vehicles Online
Building a Listing Template That Still Produces Unique Listings
Templates save time, but cloned copy hurts performance. Here is how to build a listing template with fixed and variable blocks so every unit reads as its own vehicle.
PostToMarket Team
Selling Vehicles Online
Who Can Say Yes to a Price Change in Chat
If anyone in the inbox can cut price, you do not have a pricing strategy. Define who can say yes to a price change in chat, and put it in writing for every role.
PostToMarket Team
Selling Vehicles Online
Deposits and Holds for Online Buyers: A Clean Process
How to structure deposits and holds for buyers who found the car online: written terms, one owner, clear status, and no ambiguity when the buyer goes quiet.
PostToMarket Team
Selling Vehicles Online
Handling Price Requests Based on Minor Flaws
A door ding is not a new deal. Here is how reps should handle price requests based on minor flaws without giving away gross or sounding dismissive.
PostToMarket Team