Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Missing keys turn a sold unit into a desk fight. A process for describing keys, remotes and spare parts included with a car so the ad matches the envelope in the office.
A check-engine light is not a footnote. How to handle writing about warning lights and known issues before posting so the ad, the lot and the desk all say the same thing.
A hitch does not make a number. How to go about describing towing and payload capacity correctly using the door sticker, the VIN, and the hardware on this truck.
Window-sticker MPG is a lab number, not a promise. How dealers should go about describing fuel economy without overpromising in Marketplace vehicle descriptions.
If your lot already sells in two languages, your Marketplace ads should too. A practical process for bilingual vehicle descriptions for local buyers without cloning errors.
Blind-spot, adaptive cruise and lane-keep claims are easy to get wrong by trim. How to describe safety and driver assist features accurately from the VIN, the window sticker and the car.
One-owner and clean-title claims only help when they are true and documented. A process for describing owner count and title status accurately in Marketplace copy.
Superlatives, guarantees and cloned dealer-speak get listings ignored or reported. A working list of phrases to avoid in used vehicle descriptions, plus replacements your floor can use.
Buyers need to know where you are and when you are open. Put hours and address in the listing once, in plain language, without turning every vehicle into a store advertisement.