Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Magnetic Gray Metallic will not match a buyer filtering for gray. How to map OEM marketing color names to basic Marketplace color fields without lying about the paint.
Hybrid, PHEV, flex-fuel, and gas are different Marketplace filters. Fuel type field rules so you do not hide a Prius under gas or advertise a flex-fuel truck as a hybrid.
AWD, 4WD, CVT, and hybrid e-AWD are not interchangeable fields. How to fill transmission and drivetrain so snow-market filters and hybrid shoppers see the right vehicle.
Crossover, SUV, wagon, and hatchback are not interchangeable on Marketplace. A decision tree for choosing body style so filters, titles, and photos tell the same story.
A stock-number photo naming and folder system that keeps recon, detail, and Marketplace posting from mixing units. Naming rules, folder layout, and a floor checklist.
Buyers ask if it smokes, ticks, or dies on a cold start. How to add a short cold start clip to a vehicle listing: when to shoot, how to film, what to say, and how to keep the clip honest without turning photo day into a production.
Auction trucks dump units that are not retail-clean. A quick photo plan for auction arrivals before detail so you can document condition, capture inventory, and post honestly without waiting a week for recon.
Photos taken before a detail waste a shoot and a Saturday of leads. A dealer detailing checklist to finish before the photo shoot, covering wash, interior, glass, tires, and the stalls that make listing photos usable.
Listing photos often capture plates, mail, garage keypads, and prior-owner clutter. A dealer process for blurring license plates and personal info without turning every photo into a smear or a compliance problem.