Selling Vehicles Online
Repurposing One Walkaround Into Photos Clips and Posts
Photo day, video day, and posting day should not be three trips around the same car. How to repurpose one walkaround into photos, clips, and posts.
PostToMarket Team
Blog
Selling Vehicles Online
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Selling Vehicles Online
Putting Reps on Camera: Guidelines for Dealerships
Some lots want a face in every walkaround. Others want the car only. Guidelines for putting reps on camera without creating brand, privacy, or training problems.
PostToMarket Team
Selling Vehicles Online
Choosing Thumbnails and First Frames for Car Videos
Auto-selected thumbnails often freeze on a dirty bumper or a half-open door. How to choose thumbnails and first frames for car videos so buyers tap the listing.
PostToMarket Team
Selling Vehicles Online
Narrating Flaws on Camera in Vehicle Videos
A scratch the camera never mentions becomes a fight on the lot. How to narrate flaws on camera in vehicle videos so serious buyers still show up.
PostToMarket Team
Selling Vehicles Online
Feature Demo Clips: Heated Seats Screens and Cameras
Still photos do not prove heated seats, working screens, or backup cameras. A short feature demo clip answers the questions buyers send before they book a drive.
PostToMarket Team
Selling Vehicles Online
Cold Start Videos and Engine Sound Clips Buyers Trust
Buyers ask if it smokes, ticks, or dies on a cold start. How to shoot cold start videos and engine sound clips buyers trust: timing, camera placement, honesty, and when not to film a warm engine and call it cold.
PostToMarket Team
Selling Vehicles Online
Captions and On-Screen Text for Silent Autoplay Car Videos
Most buyers never unmute. Captions and on-screen text for silent autoplay car videos: what to put on screen, how much is too much, and a house style that does not cover the grille.
PostToMarket Team
Selling Vehicles Online
Audio and Voiceover Tips for Dealership Vehicle Videos
Wind, lot noise, and a nervous monologue kill otherwise good walkarounds. Audio and voiceover tips for dealership vehicle videos: when to talk, when to stay silent, and how to record usable sound on a phone.
PostToMarket Team
Selling Vehicles Online
Vertical Video Framing for Vehicle Walkarounds
Horizontal walkarounds look like surveillance footage on a phone. Vertical video framing for vehicle walkarounds: distance, height, path, and the mistakes that cut the car in half.
PostToMarket Team