Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Views without messages is usually a conversion problem, not a reach problem. Diagnose price, lead photo, opening copy, and trust gaps before you assume Facebook buried the listing.
Wrong-vehicle photos are the listing error buyers notice first. Here is how mismatched shots get onto Marketplace, how to catch them in draft, and what to do when they are already live.
Spellcheck will not catch 4WD on a FWD car. Proofreading vehicle listings means hunting typos and wrong claims against the deal jacket, the photos, and the odometer — not reading for style.
Listing quality is not a vibe. A simple rubric turns Marketplace ads into something you can coach, compare across reps, and refuse to post when the score is too low.
You do not need a day in a conference room to know if Marketplace is clean. A spot-check audit of 20 live listings in 15 minutes will surface wrong photos, stale prices, and sold units still advertised.
Most Marketplace disasters are visible in a two-minute manager review: wrong price, wrong photos, cloned copy, missing title status. Here is the scan a used-car desk can run before a listing goes live.
A wrong price, trim, or photo is bad. A wrong price after three buyers have already messaged is a trust problem. Here is how to correct a listing mistake without ghosting the people who already inquired.
Long-stock units keep the same photos for months while the weather, buyer mix, and competing listings change. Here is how to run seasonal description updates without looking desperate or rewriting from scratch every week.
Pending is not sold, and Marketplace buyers do not know your desk's definition. A dealer playbook for marking a listing pending without confusing buyers, burning leads, or leaving a dead post live.