Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
A 22-unit independent lot should not post like a 200-car used department. Set a posting cadence for small lots with under thirty units: coverage, uniqueness, and a week that does not go dark.
A Presidents Day sale does not need eighty listings in two hours. Pace Marketplace posts around big sales events: sequence inventory, keep delays human, and staff Messenger while traffic spikes.
There is no official gap between Marketplace vehicle posts. Here is how to choose a conservative wait, why identical intervals look automated, and how to build delays into the floor routine.
Holidays, sick days, and enforcement pauses all stop posting. Here is how to pause and resume Marketplace posting without red flags: a freeze checklist, a ramp, and what not to dump on day one back.
The hours after a big auction run are when dealers dump listings. Use this pacing plan to capture units, clean data, and post retail-ready cars without turning the run into a Marketplace burst.
A truckload of units does not need to hit Marketplace on day one. Here is how to spread a large inventory intake across a week of posts without leaving aged cars dark or bursting the account.
Dumping forty units on Friday afternoon is not speed. Compare burst posting vs steady posting, learn why rhythm beats speed on Marketplace, and build a floor cadence that holds through a busy week.
If the only Marketplace update in the GM meeting is 'it's going well,' you are flying blind. A monthly listing quality report turns live ads into something a general manager can coach, staff, and hold to a standard.
Loaded, like new, never in an accident, best deal in town: unsupported claims and superlatives make listings louder and easier to attack. Audit them out and replace them with facts you can stand behind.