Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Marketplace shoppers will ask for a monthly payment in chat. A floor playbook for answering monthly payment questions in Messenger without inventing terms, rates, or a deal that F&I cannot keep.
High rates change the questions, not the need for a real cash price. A dealer playbook for selling used cars on Marketplace when interest rates are high: copy, comps, and Messenger boundaries.
Stop treating every month like a surprise. Build a 12-month Marketplace seasonality calendar by segment, listing work, and posting ownership so the queue matches how your market actually shops.
A holiday weekend does not fix a Friday dump of listings. Plan Marketplace traffic around long weekend sales events: inventory ready, pacing, Messenger coverage, and sold-unit cleanup.
Spring does not automatically sell last winter's AWD leftovers. A used-car desk playbook for moving aged winter inventory: listing rewrites, photo refresh, price, and posting cadence.
During flood season, Marketplace shoppers ask whether a used car is flood damaged even when it is not. A dealer playbook for title language, photos, history notes, and claims you should never make.
Marketplace inquiries often cluster around payday, then go quiet. Here is how dealers can staff replies, time follow-up, and keep listings accurate through the biweekly rhythm without inventing a gimmick calendar.
Inquiries drop between holidays, but they do not all die. Here is how to keep Marketplace leads warm when the lot is quiet: reply rules, follow-up that respects the calendar, and inventory that still looks alive.
Families shopping SUVs and minivans before a summer trip care about seats, cargo, tires, and whether the van is actually on the lot this week. Here is how to list those units for road-trip season without travel-brochure copy.