Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Last October is not this October. Comparing Marketplace results year over year fairly means adjusting for mix, coverage, staffing, and season so a raw lead count cannot bully the used-car meeting.
Listing everything is not a strategy. Know when to pull a weak segment off Marketplace so you stop spending posting capacity, photos, and trust on units that should go wholesale.
A sold unit with no link to the ad that ran is a dead end in the used-car meeting. Tracing sold units back to their Marketplace listings is a matching habit: VIN, status, thread, and jacket.
If every deal is 'the internet,' you cannot defend Marketplace, the website, or the lot. Asking buyers where they found you is a source capture habit, not a survey project.
When listings go quiet, guesswork is expensive. Run a controlled listing test with clean data so you can tell a posting problem from a market problem before you change the whole workflow.
Blended days-to-turn hides the trucks that move and the sedans that rot. Measure Marketplace days-to-turn by vehicle segment so stocking, pricing, and posting follow the mix you actually carry.
Before you scale Marketplace posting, baseline the message-to-sale funnel: define stages, count honestly, and find where conversations stall so you fix process instead of guessing.
Inquiries per unit is a simple listing health metric: count real conversations against live vehicles, then act on silence, spam, or a unit that is priced and photographed wrong.
A monthly Marketplace performance scorecard turns posting volume into a meeting you can run: coverage, listing health, response, sold-unit hygiene, and segment notes without fake benchmarks.