Dealership Growth
The First 30 Days for a New BDC Rep
A 30-day onboarding plan for a new BDC rep: systems, scripts, supervised live work, QA, and a first review that proves they can own internet leads without burning the floor.
PostToMarket Team
Blog
Marketplace tips and product updates
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Dealership Growth
Role-Play Drills for Internet Lead Handling
Do not send a new associate into a live $38,000 truck thread unpracticed. These role-play drills for internet lead handling cover first replies, lowballs, sold units, after-hours and handoffs in short, repeatable reps.
PostToMarket Team
Dealership Growth
Coaching Reps With Lead Message Reviews
Role-play is practice. Message reviews are game film. Learn how to coach reps with lead message reviews: a scoring rubric, a 20-minute huddle, and rules that keep it from becoming a public shaming.
PostToMarket Team
Dealership Growth
An Internet Lead Scorecard for Individual Reps
The rep with the most internet leads is not always the best internet rep. Build an individual scorecard that weights response, appointments, shows, sold matches and data hygiene — not vanity volume.
PostToMarket Team
Dealership Growth
Escalation Rules for Unanswered Internet Leads
An unanswered internet lead should not wait for end of day. Write escalation rules that name the clock, the next person, the message they send, and how the original owner gets the file back.
PostToMarket Team
Dealership Growth
A Lead Response SLA Template for Dealerships
'We try to respond fast' is not an SLA. Use this lead response SLA template for dealerships to define clocks, coverage, exceptions and what happens when a lead sits unanswered.
PostToMarket Team
Dealership Growth
A Quarterly CRM Audit for Dealership Lead Data
A quarterly CRM audit for dealership lead data is not a hunt for bad reps. It is a scheduled inspection of sources, statuses, duplicates, sold matches and fields that quietly went optional.
PostToMarket Team
Dealership Growth
A One-Week CRM Cleanup Sprint for Stale Leads
A CRM full of 90-day-old 'new' leads hides the real pipeline. Run a one-week cleanup sprint for stale leads: define stale, work the buckets, dispose honestly, and lock the habit.
PostToMarket Team
Dealership Growth
Who Sees What: Lead Visibility Rules in Your CRM
If every rep can see every internet lead, nobody owns one. Set lead visibility rules in your CRM so coverage works, poaching stops, and managers still have a full pipeline view.
PostToMarket Team