Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
When salespeople wash, shoot, and shuffle cars, listings lag and greets suffer. Here is how to know when a dedicated lot porter or prep person pays — and how to write the job.
A second lot fails when the first store still runs on the owner's memory. Use this readiness checklist before you sign a lease, split inventory, or hire a second team.
Headcount on a small lot is a cash and process decision, not a vibe. Use these operational triggers to know when to hire your next salesperson — and when to fix the workflow first.
Space, staff, and cash are the three constraints that decide how many units a small lot can actually run. Here is a practical capacity-planning model that keeps all three in balance.
When cash gets tight, dealers often cancel the cheapest working channel because the invoice is easy to kill. Cut unproven spend, duplicate listings, and unused capacity first.
Independent dealers often pay for leads while half the lot is unlisted. Compare organic vs paid lead sources on cost, control, and operations — then staff the organic side first.
The expensive test is the one with no kill date. Here is how used-car dealers can test a new marketing channel with a written budget, a success definition, and a stop rule.
Ad spend that auto-renews is not a strategy. Review dealership advertising every month, kill what you cannot attach to sold units, and reallocate toward channels you can actually operate.
Front-end gross is not the cost of getting the deal done. Cost per sold unit adds holding, recon, marketing, and wasted labor so you can see what each sale really costs.