Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
If the only Marketplace update in the GM meeting is 'it's going well,' you are flying blind. A monthly listing quality report turns live ads into something a general manager can coach, staff, and hold to a standard.
Loaded, like new, never in an accident, best deal in town: unsupported claims and superlatives make listings louder and easier to attack. Audit them out and replace them with facts you can stand behind.
Views without messages is usually a conversion problem, not a reach problem. Diagnose price, lead photo, opening copy, and trust gaps before you assume Facebook buried the listing.
Wrong-vehicle photos are the listing error buyers notice first. Here is how mismatched shots get onto Marketplace, how to catch them in draft, and what to do when they are already live.
Spellcheck will not catch 4WD on a FWD car. Proofreading vehicle listings means hunting typos and wrong claims against the deal jacket, the photos, and the odometer — not reading for style.
Listing quality is not a vibe. A simple rubric turns Marketplace ads into something you can coach, compare across reps, and refuse to post when the score is too low.
You do not need a day in a conference room to know if Marketplace is clean. A spot-check audit of 20 live listings in 15 minutes will surface wrong photos, stale prices, and sold units still advertised.
Most Marketplace disasters are visible in a two-minute manager review: wrong price, wrong photos, cloned copy, missing title status. Here is the scan a used-car desk can run before a listing goes live.
A wrong price, trim, or photo is bad. A wrong price after three buyers have already messaged is a trust problem. Here is how to correct a listing mistake without ghosting the people who already inquired.