Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
Overpriced versus under-exposed: diagnosing slow units starts with whether buyers can find the listing at all. Cut price only after you prove the car was actually seen.
When to wholesale a slow unit instead of waiting is a tripwire decision: days in stock, remaining gross versus interest, and whether another listing rewrite will change the buyer set.
Rewriting a slow unit description around the buyer means naming who the car is for, leading with their use case, and cutting DMS leftover language that only a desk understands.
Refreshing photos on a stale vehicle listing is a controlled reshoot, not a shuffle of the same twelve files. Replace the lead image, prove current condition, and keep price still until the new set is live.
Diagnosing a vehicle listing that has had no messages means separating a market problem from a listing problem. Work price, photos, copy, and exposure in a fixed order.
Pricing mechanic specials and parts cars for a quick sale means using a different comp set, a hard exit clock, and a price that looks like a job, not a discounted driver.
Towing and pickup logistics for non-running vehicles belong in the listing, not in a scramble at 4:55 p.m. Cover access, rolling status, who hooks the winch, and who pays.
Listing non-running vehicles without attracting time wasters starts in the title, not in chat. Disclose that it does not run, how you know, and who should not come to the lot.
Selling project cars online with honest expectations means listing the job, not the dream. Use a buyer filter, a documented punch list, and as-is language that matches the lot.