Blog
Practical guidance for dealerships posting at volume, plus notes on what we ship.
A 30-minute method for reading your local Marketplace competition: which comps to open, what to record, and how used-car managers turn a scan into posting and pricing decisions.
A used-car manager's method for auditing your lot by price band for Marketplace fit: map units to buyer filters, find overcrowded bands, and decide what to post, reprice, or wholesale.
Buyers cap Marketplace search with round numbers. Whether you list at 9995 or 10000 is a filter-threshold decision: which band you want to appear in, with one asking price the desk will honor.
A $32,000 truck on Marketplace is judged like a private-party risk unless you over-document it. List high-priced units with proof, paced posting, and chat that belongs in a dealership, not a parking-lot flip.
In the $10,000–$20,000 band, many Marketplace shoppers are really shopping a payment. Sell the car honestly, keep credit talk in approved language, and qualify in chat without quoting fake months.
The $5,000–$10,000 band is where every lot looks the same. Stand out with unit-specific proof, tighter photos, and prices that sit in the filter on purpose — not with louder adjectives.
Sub-$5,000 Marketplace shoppers are not hunting a bargain Corvette. They expect a running car, honest faults, a real price, and a seller who will still answer after they see the rust.
Marketplace shoppers often want a new-to-them car while they still owe on the current one. Handle negative equity in chat with payoff facts, honest structure, and no listing promises you cannot keep.
When a shopper asks what insurance will cost, they are stalling on total cost, not shopping policies. Prepare listings and Messenger replies that separate what you know from what only their carrier can quote.