PostToMarket Starter vs Dealership: Which Plan Fits Your Lot

The pricing question on a lot is rarely "what is the cheapest option?" It is "what is the smallest plan that will not be the bottleneck by March?" Buy too small and your second salesperson shares a login, the manager cannot see who posted what, and you are back to the spreadsheet you were trying to retire. Buy too big and you pay for team features that a three-person lot never touches.

PostToMarket has two plans. Starter is $59 per month for a solo seller or independent lot with 1 login. Dealership is $299 per month for up to 13 team logins, including 2 managers. This PostToMarket Starter vs Dealership comparison walks through exactly what separates them, how to decide, and how to avoid the two most common mistakes: outgrowing Starter without noticing, and buying Dealership for a team that does not exist yet.

Every plan begins with a 10-day free trial through secure Stripe checkout, and you can cancel anytime. That means the decision does not have to be perfect on day one, only informed.

What Both Plans Include

Start with what is the same, because it is most of the product. Neither plan limits the core workflow.

Shared core capabilities

• Unlimited vehicles in inventory on every plan.
• The Chrome extension that posts to Facebook Marketplace, and also to your Facebook profile and Facebook groups, one vehicle at a time with human-like delays.
• Server-enforced daily post limits and delays.
• Email sign-in to the extension, with no API keys.
• Bulk CSV and Excel import, with import history and a row-level error log.
• Capture of vehicles from auction and wholesale sites into inventory.
• AI-generated Facebook titles and descriptions, editable before posting, and the Facebook photo picker.
• Inventory statuses: draft, posting, posted, sold and failed, with mark as sold and archive.
• A mobile dashboard that can be installed on a phone's home screen.

PostToMarket is an independent tool and is not affiliated with, endorsed by or sponsored by Meta. It reduces the operational mistakes that commonly cause problems on Marketplace but cannot guarantee that Facebook will distribute every listing.

What this means for your decision

Because the posting engine is the same, you are not choosing between a "basic" and a "better" way to post. You are choosing how many people need to work in the system and how much visibility a manager needs.

Starter: The Solo Seller and Independent Lot

Starter is $59 per month and includes 1 login. It is designed for a person who is responsible for their own inventory.

Who Starter fits

• A solo seller who flips vehicles on the side.
• A one-person independent lot where the owner is also the salesperson, the buyer and the lister.
• A small dealer who posts everything personally and has no one else to assign work to.
• A wholesale or flip operation where one person handles listings.

What Starter is good at

1. Speed to a first listing. Import a spreadsheet, review the AI copy and queue units.
2. Consistency. A single person posting through one queue, paced by the same limits every day.
3. Cleanliness. Mark sold and archive units so the inventory reflects what is really available.

Where Starter stops

Starter is built for one person. If someone else needs to post, view a queue or take a lead, they cannot do that under their own login. Sharing the single login is the workaround that causes problems: you lose track of who did what, and a shared account looks inconsistent to Facebook. If you find yourself thinking about it, you have outgrown Starter.

For the solo seller's complete workflow, A Marketplace Posting Playbook for Wholesale and Flip Lots shows how one person can run a high-turn operation.

Dealership: The Team With a Floor to Coordinate

Dealership is $299 per month and supports up to 13 team logins, including 2 managers. It is designed for stores where several people touch inventory and someone needs to coordinate them.

What the extra logins unlock

• Roles: admin, manager, sales rep and sales associate. Each person signs in with their own email.
• Per-rep queues, so every salesperson works from a defined list.
• Manager assignment to associate queues, and self-queuing for reps.
• A team queue view where managers can see and release any claim.
• Team analytics showing posting activity by rep and source.
• A leads inbox for managers.

If the roles are new to you, Admin Manager Sales Rep and Associate Roles Explained lays out who belongs where.

Who Dealership fits

• An independent lot with several salespeople.
• A franchise used-car department with a manager, an internet director and a floor team.
• A store with part-time or junior staff who post from a queue that a manager controls.
• Any operation in which the owner wants to know who posted which unit and what happened next.

Side-by-Side Comparison

The table makes the real divide visible. Everything about posting is shared. The difference is the team.

How to Decide: A Short Framework

Answer these questions honestly. Do not decide on price alone.

Five questions

1. How many people will post or manage inventory? One person means Starter. Two or more means look hard at Dealership.
2. Do you need to see who is posting what? If yes, you want per-rep logins and analytics.
3. Do you have a manager or internet director who oversees posting? If yes, the team queue view and leads inbox pay for themselves in time saved.
4. Do you have junior staff who should be told what to post? Associate queues exist for this.
5. Would a shared login be a problem? For anything beyond one person, yes.

A rough break-even way to think about it

Do not take this as a quote of any result. Consider a lot with six salespeople who each spend a few hours a week posting by hand. If a team plan returns even a modest portion of that time to selling, the cost per head is small compared with the payroll attached to those hours. Put your own numbers in: hours spent posting, a realistic hourly cost for those people, and the difference between $59 and $299 per month. The comparison is yours to run, and it should be honest.

Common mistakes

• Starting on Starter and sharing the login. It saves money for a month and costs clarity forever.
• Buying Dealership for a team that has not been hired. Wait until the people are there.
• Ignoring the manager seat. If nobody is accountable for the queue, the extra logins will not produce a better result.
• Underestimating the setup. A team needs roles assigned and a short rollout. PostToMarket Chrome Extension Setup Guide for Dealership Teams shows how.

How PostToMarket Automates This

Plan choice matters because of the work each plan takes off your people.

On either plan

The Chrome extension posts one vehicle at a time with human-like delays. Daily limits and delays are enforced on the server. Imports arrive with an import history and row-level error log. AI drafts the title and description from the specs. Inventory statuses and mark-as-sold keep the lot honest.

On the Dealership plan

Managers assign vehicles to associate queues, reps self-queue from shared inventory, and the team queue view shows every claim. Analytics and the leads inbox give managers the picture without asking five people for updates.

Switching later

Your needs can change. A solo seller who hires a first salesperson has outgrown a single login; a team that shrinks may not need a team plan. For questions about changing plans or billing, contact info@posttomarket.com.

Pick the Plan That Fits, and Try It Free for 10 Days

The right plan is the one that matches how many people actually work your inventory today, with room to grow. If it is just you, Starter at $59 per month gets you everything you need to post and manage unlimited vehicles. If you have a floor to coordinate, Dealership at $299 per month gives your team up to 13 logins and 2 managers, with the queues, analytics and leads inbox that make a team workflow work.

Both begin with a 10-day free trial through secure Stripe checkout, and you can cancel anytime. Use the trial to run your real inventory, not a demo.

Start your 10-day free trial, choose the plan that matches your lot and put your own numbers behind the decision.